2025
Rice Space, which was established in 2011, represents our approach to address quick-service dining in a more decent way to meet different flavor preferences of our customers. Understanding and respecting customers’ desire for quality meals as much as their emphasis on efficiency, we aim to build Rice Space into a “charging point” offering our customers, especially office workers, a delicious and relaxing moment during their busy everyday life. At Rice Space, we offer popular regional cuisine freshly prepared using quality ingredients in various styles, such as Hunan, Jiangsu & Zhejiang and Guangdong flavors. We introduced the charging-by-weight (稱菜) model (as opposed to charging by item) and small entrées (小碗菜) model into our business, giving customers greater variety within a given budget. All these endeavors are to enable our customers to enjoy a personalized meal with fine-dining food quality without compromising the efficiency afforded by our quick services. Starting from central business districts in metropolitans, Rice Space gradually extended its footprint nationwide. In June 2020, Rice Space came to Shanghai. Following its entry, Rice Space swiftly climbed up to the top of the most popular restaurant rankings across many districts in Shanghai released by a well-known online restaurant review platform hosted by Dianping. According to a consumer survey conducted by Frost & Sullivan, Rice Space ranked first in terms of top-of-mind brand awareness of Chinese QSR brands in Central China. Among the Top five Chinese QSR groups, Rice Space is the fastest growing Chinese QSR brand in Shanghai in terms of growth rate of the number of restaurants, according to the Frost & Sullivan Report.according to the Frost & Sullivan Report. As of November 1, 2025, we operated 1000 Rice Space restaurants in China.
